Our research

A summary of findings

An independent survey conducted by Head Research reveals that the vast majority of Canadians have no plan in place to handle a critical illness and would experience severe financial hardship if ever faced with a critical illness. Across the country, 1,786 Canadians revealed how little is known about critical illness insurance, bringing to light the negative impact a critical illness could have on them and their families.

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Who we are


Great-West Life, London Life and Canada Life offer a broad portfolio of financial and group benefit plan solutions. We serve the financial security needs of more than 12 million people across Canada.

Together, Great-West Life, London Life and Canada Life are leading providers of individual insurance protection for Canadians.

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